Growth Experimentation
30% more leads and 15% more conversions in 4 months
Growth Experimentation
Swishfund is a financial business dedicated to providing entrepreneurs the most attractive alternative for short- and medium-term business financing. Swishfund understands that entrepreneurs require quick access to finance and so they have devised a swift, flexible loan application process, giving consumers a true alternative to the traditional banking system.
Given that the product and journey is fully digital, Swishfund approached Refreshworks to grow their business through the experiment loop. Our mission was to optimize the user journey from awareness to sales, learn what works best with the different audience segments, and build a trustworthy brand that people can rely on.
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Post corona campaign
“The collaboration with Refreshworks was insanely good. An intelligent group of people together with whom we have conducted various growth experiments. Very valuable and educational, with good results achieved. They are also very pleasant people to work with.”
Leon Doornenbal
Managing Director – Swishfund
A/B Testing
We also ran a series of header experiments with sprints that tested a combination of messages and image brand assets to understand the brand impression on users, message comprehension and overall user reaction when landing on the website.
Header CTR experimentation
Data Driven Campaign
Upon running a thorough database analysis, we identified the relevant target groups and created advertisement variations while testing three propositions on each, to see what resonates most per audience.
Marketing Automation
We also ran a series of header experiments with sprints that tested a combination of messages and image brand assets to understand the brand impression on users, message comprehension and overall user reaction when landing on the website.
UX funnel experimentation
Our North Star Metric for Swishfund was to increase number of new loan applications which was heavily reliant on their website. In doing so, we conducted multiple experiments to improve the funnel conversion completion rate by revamping their website, improving user experience for each of the funnel stage, and retargeting users who dropped off during the funnel. Fortunately, all the efforts paid off and it improved the funnel completion rate by 15%.
