LESONAL

Branding, Photography
Creative Strategy

Lesonal is a global vehicle refinish brand by AkzoNobel, one that has been in the global market for many years. The brand has multiple product lines, from basecoats to clearcoats, thinners and primers, among others. Refreshworks was happy to support the new global rebranding of Lesonal with content production and complementary guideline documents, a task that was both challenging and rewarding.

Video guidelines
Packaging guidelines
Visual identity

To bring to life the brand’s values in a relatable human way, we created an image library with cast that can represent the different global markets for Lesonal. By shedding light on the teamwork and choosing actors who can bring about a dynamic and energizing vibe, we were able to showcase the automotive industry what kind of brand Lesonal truly is. Having a world-class product is great, but having solid human bonds between businesses goes a great way in this industry. The images we created were suitable for brand and technical communication.

Photography
motion

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“Refreshworks is like an extended family to AkzoNobel’s Automotive and Specialty Coatings Business – working hand in hand to make the brands stand out. The team is full of young, fresh, creative and capable minds, making it easy to get a lot done in the most effective way. I have been working with them for a few years now and have managed to deliver different types of projects – from a short video teaser clip to a full brand refresh. It has been an interesting journey and I enjoy working with the full team.”

Fatuma Munir
Global Marketing Communications Specialist,
Automotive & Specialty Coatings – AkzoNobel