Creative Strategy

Lesonal is a global vehicle refinish brand by AkzoNobel, one that has been in the global market for many years. The brand has multiple product lines, from basecoats to clearcoats, thinners and primers, among others. Refreshworks was happy to participate in the global rebranding of Lesonal, a task that was both challenging and highly rewarding!

Brand guidelines
Print collaterals
Visual identity

To bring to life the brand’s values in a relatable human way, we created an image library with cast that can represent the different global markets for Lesonal. By shedding light on the teamwork and choosing actors who can bring about a dynamic and energizing vibe, we were able to showcase the automotive industry what kind of brand Lesonal truly is. Having a world-class product is great, but having solid human bonds between businesses goes a great way in this industry. The images we created were suitable for brand and technical communication.