We are thrilled to announce that Refreshworks is attending NIMA Marketing Day as a sponsor of the event! June 16th, Utrecht: NIMA and MarketingTribune organise the 6th edition of NIMA Marketing Day for everybody living and breathing marketing....
Multichannel marketing is a marketing strategy in which marketers use a mix of channels and ways to get their message out to their target audience. These channels can be anything from a storefront to a website to a text messaging app...
Analytics are an important part of running a website, and Google Analytics has been a favorite solution for marketers for a long time because it has a lot of useful tools and it is easy to set up. Now, after more than a decade, Google...
Have you ever wanted to sing but did not have the natural skills for it? And what did you do then? Did you think that you were not able and quit, or did you pursue and train your singing skill? Depending on which of the two...
Usability testing is a qualitative research step that involves real people interacting with an app or website that you have built or need to update. It’s a method to test the functionality of a website (or a digital product) via brief interviews in which participants...
Twitter is considered a leading social media platform globally. By July 2021, 8.8% of the world’s overall social media user base was owned by Twitter. It should come as no surprise, then, that in order to keep all users engaged, the platform strives to stay...
When talking about “buyer personas” in marketing we refer to an ideal customer for a business. Identifying what an average persona looks like, means for a business determining a winning marketing strategy. Once a marketer identifies the ideal persona, it is easy to retrieve the common...
Introducing Artificial Intelligence (AI) algorithms in the recruitment field can help recruiters unbiased decisions and avoid prejudices by blind screening candidates. Machine learning can learn to shortlist your perfect applicant and automate manual activities in the recruitment process. Of course each tool has its own...
The digital advertising landscape is always evolving. Consumers expect marketers to do more to protect their data and privacy as they try to find new ways to reach their target audience and enhance conversions. The whole scandal of third-party cookies is a perfect example of how...
SEO evolves all the time and it can be hard to stay up to date. That’s why we are here to give you the rundown of 5 SEO trends to watch out for in 2022. So let’s explore these SEO trending topics together!...